“HCUK is an exciting place to be at the moment – it is growing and changing rapidly.”
- What does a Kia Marketing Manager do at HCUK?
The main role of the Marketing Manager is to work really closely with Kia Motors UK to create an attractive vehicle offer. When a customer purchases a car on finance there are normally three separate business entities involved; Kia Motors, Kia Finance and the dealership – however a customer will only see 'Kia’. Therefore it is really important that everyone works very closely together to monitor the market, plan, create and implement a competitive campaign and evaluate the results – at the same time ensuring that we are fully compliant to all advertising and finance regulations!
- What’s the best thing about working within the Marketing function?
Marketing is a great team to be part of! We tend to be spread across various locations with lots of different projects on the go, but there is always someone at the end of the phone if you get stuck or need some inspiration. We try to all get together at least once a month to catch up and run through all of our key priorities.
- Tell us about one of your favourite projects?
One of my latest projects has been to investigate how we can talk about finance via social media channels. Any advertising featuring finance information is carefully regulated by the FCA to ensure that all communications are ‘clear, fair and not misleading’. However as social media is constantly evolving it can be a bit of a minefield to get right – I think we can be confident now that we have got a clear approach.
- What do you like most about working at HCUK?
HCUK is an exciting place to be at the moment – it is growing and changing rapidly so there is loads to learn and get involved with. It is easy to feel that you are making a valuable contribution to a shared goal and that your contribution is appreciated.