“We’ve got a good team of talented people who work hard to make things happen.”
- What does a Marketing Director do at HCUK?
My role at HCUK is twofold, firstly to lead the marketing function in terms of setting the strategy & direction and then supporting to ensure the team follow that through into tactical execution & delivery. Secondly to play as part of the wider Senior Management Team, to whom the operational management of the business is delegated from the shareholders of the business.
- What's the best thing about working within the Marketing function?
The sheer diversity of things we get involved in. For marketers the automotive industry is a really exciting sector at the moment, changes in consumer behaviour as a result of digital technology are really starting to have an impact and challenge the traditional models at an unprecedented pace. As the internal ‘voice’ of the customer we’re constantly looking at what consumers now expect and what that means for their car buying journey. As a result there are some exciting and varied projects we get to work on – Hyundai’s Click-to-Buy is a good example.
- Tell us about one of your favourite projects?
There’s so many, but winning Motor Finance ‘Captive Finance Company of the Year 2017’ in Frankfurt was special. It was a great exercise to pull together the ‘story’ of HCUKs growth over the last five years – both the tangible business results, plus the intangible growth of a business that started with just a handful of people in 2012. Weaving this into an awards submission left me in no doubt we had a strong proposition for the judges. Thankfully they agreed too and HCUK was not only shortlisted but won the overall category. It’s a nice project as it recognises the hard work, contribution and achievement of everyone in the business over the last few years.
- What do you like most about working at HCUK?
Easy – working with great people. We’ve got a good team of talented people who work hard to make things happen. All the growth & success is a result of that. A big part of my role is supporting & developing them to help them be the best they can be.